About the product
Jira Software is Atlassian's flagship product and the tool the company was originally built around — first launched as a bug/issue tracker before evolving into the agile planning platform it is today.
The most widely used vendor in the project management software category as of mid-2026, with especially deep penetration among software development, web development, and engineering-heavy organizations.
Extensible by design: Jira's marketplace of apps, custom fields, and workflow schemes is what makes it powerful — and also why unconfigured instances become messy without an experienced partner.
What a well-built Jira gives you
Scrum & Kanban boards
Boards that mirror how each team really delivers, from sprints to continuous flow.
Backlog & sprint design
Prioritized backlogs, clear sprint scope, and insights into workload and progress.
Roadmaps & timelines
Plan across teams with Advanced Plans and see how work rolls up to goals.
Automation rules
No-code rules that keep issues, statuses, and handoffs moving without manual upkeep.
Bitbucket & CI/CD integration
Link commits, branches, and deployments back to the Jira work that drove them.
Dashboards & reporting
Velocity, burndown, and delivery metrics leaders can trust at a glance.
Features
AI & AUTOMATION
Rovo Agents now support end-to-end agentic SDLC patterns — generating PRDs in Confluence, breaking them into epics and issues in Jira, and supporting developers through execution, per Atlassian's own product teams.